"The Resolute Roast"

Caffeinated clarity for mastering social media for your biz.

"The Resolute Roast"

Caffeinated clarity for mastering social media for your biz.

You are NOT the Flavor; Your Message is!

You are NOT the Flavor; Your Message is!

You are NOT the Flavor; Your Message is!René Victoria Lofland
Published on: 31/03/2025

If fear is keeping you from creating content, it’s time for a mindset shift. This blog uncovers why your fear of judgment is louder than your desire to serve—and how to flip that script fast. Learn how to focus on helping others, not impressing them, and start showing up with confidence, clarity, and purpose.

Social Media Tips
Espresso Yourself: How to Show Up on Camera Without the Jitters

Espresso Yourself: How to Show Up on Camera Without the Jitters

Espresso Yourself: How to Show Up on Camera Without the JittersRené Victoria Lofland
Published on: 24/03/2025

Ready to show your face on camera but feeling all kinds of awkward about it? In this post, we’re breaking down exactly how to make your first video feel natural (and not cringey), using your elevator pitch and a simple 3-part formula. No scripts, no pressure—just real talk, relatable energy, and your face in the frame where it belongs. Let’s ditch the jitters and get you camera-ready!

Social Media Tips
Stop Overthinking and Start Recording: The Key to Connection

Stop Overthinking and Start Recording: The Key to Connection

Stop Overthinking and Start Recording: The Key to ConnectionRené Victoria Lofland
Published on: 06/01/2025

Explore how showing your face on video builds trust, connection, and confidence with your audience, while offering tips to get comfortable on camera and understand why you fear doing it.

Social Media Tips

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